It was in 1850 that it all began, with Efisio Usai, Walter's great-great-grandfather and great-grandfather of Elvio, Walter's father, who as a child undertook the activity of "Strexiaiu", literally stovigliaio, (from "strexiu", stoviglia, for production that was made at the time mainly of articles for daily and domestic use, scivedde, jugs for water, vases for flowers, jugs for olives, objects that have remained unchanging over time), that is, of ceramist in all respects.